
»Appointments NOT always necessary (You never know – you may be expected!)«

»Appointments NOT always necessary (You never know – you may be expected!)«

This is a promo for the clothing line of Swedish Paralympics swimmer David Lega. He broke 14 world records during his career and after his career launched »Lega Wear«, designer clothes for people with disabilities. I love this advertisement. »They can’t fly. They don’t care. Never surrender.« is as powerful a mantra as »Clear eyes. Full hearts. Can’t Lose.«. Memorise and repeat every morning.
I saw a remarkably weird billboard on my way to work today. They apparently want to promote a new shopping mall, but the imagery does quite the opposite of making me want to consume. Read more
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